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What is Packaging Design?

What is Packaging Design?

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R 182.00

Quick Overview

Explores issues that determine a client's brief and influence a designer's approach, including marketing and branding concerns, the dynamics of the retail environment, environmental considerations, and legal requirements. This work examines the anatomy of structural design, from cartons, tubes, and tins, to blister packs and innovative formats.
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Details

"What is Packaging Design?" explores the myriad issues that determine a client's brief and influence a designer's approach, including marketing and branding concerns, the dynamics of the retail environment, environmental considerations, and legal requirements. The component parts of packaging design are deconstructed, explaining how elements such as information layout, illustration, and finishes are used in isolation and in relation to each other. The book also examines the anatomy of structural design, from cartons, tubes, and tins, to blister packs and innovative formats. Some packaging designers work for large consultancies operating globally, while others work individually, for specific markets, countries, or from within an in-house design team. "What is Packaging Design?" concludes with an analysis of a diverse group of designers who demonstrate how stimulating and creative packaging design can be.

Additional Information

SKU 9782940361885
Author Giles Calver
Dimensions 170 mm x 220 mm
Format Paperback / softback
Pages 256
Published Date 1 Jul 2007
Publisher Rotovision
Language English
Genre Design & Commercial Art
Series N/A